Garden
Forest
About Grimsholm
Solving a Problem - Creating a Brand
| Grimsholm was founded in 2014 in Falkenberg, Sweden, by Hans Lundahl and Tomas Söderberg. The founders noted there was a limited selection of accessories for their garden machinery, especially for robotic lawn mowers, which were becoming increasingly common in Swedish gardens. Most accessories were tied directly to the big machine brands, which limited competition and kept prices high. They decided to change that by creating a machine brand owner independent alternative that would open up the market to better competition. They set out with a clear ambition to build a comprehensive Home & Garden concept that would offer affordable solutions to simplify and enhance everyday life in and around the garden. | The name Grimsholm was inspired by the rugged stretch of coastal meadows and rocky shores at the Grimsholmen Nature Reserve near where the founders live with their families, firmly grounding the brand in Swedish nature from the very start. Hans Lundahl, co-founder of Grimsholm, remains closely involved in ensuring the concept is carried out, supporting the company’s management in fulfilling Grimsholm’s promise. |
Grimsholm In-store Excellence
| At Grimsholm, in-store excellence is all about creating a retail experience that drives maximum sales per square meter, while fully reflecting our brand’s promise and values. Every product group is carefully curated to align with the same target audience that Grimsholm serves today, ensuring that our assortment feels both relevant and desirable to the customer. We uphold a high-quality perception across the entire range by strictly maintaining the standards that have built Grimsholm’s reputation. This commitment safeguards customer trust and sustains our competitive edge. At the same time, we ensure a compelling value-for-money proposition by | offering premium products at competitive prices, giving customers confidence that they receive exceptional quality for their investment. Unified brand messaging runs through every detail — from consistent color schemes and packaging styles to clear branding elements — making each product group instantly recognizable as part of the Grimsholm family. This consistency reinforces our core values, enhances brand recall, and nurtures customer loyalty, transforming every square meter of retail space into an efficient, high-impact showcase for Grimsholm. |
Shaping the Future of Home & Garden Products
| Grimsholm wasn’t simply founded to supply accessories; it was shaped around the idea of a comprehensive Home & Garden concept — a company that would grow to offer a complete assortment to help people care for and enjoy their homes and gardens with greater ease and confidence. The focus on accessories for garden machinery simply addressed the most immediate need while laying the foundation for this larger vision. Over time, the concept has continued to take shape, with the full offering set to be realized by 2028. | Grimsholm continues to focus on the future. The new Grimsholm Innovation Center, now taking shape, will serve as a dedicated hub for developing tomorrow’s garden products, blending smart technology, durability, and thoughtful design. As part of this forward-looking commitment, Grimsholm also actively contributes to global standards for connected living through its involvement in the Connectivity Standards Alliance (CSA), helping shape the Matter protocol for smart home and garden products. |
A Success Story Across Europe
Grimsholm may have its roots deeply planted in Sweden, but its concept and products have flourished across Europe. Today, Grimsholm’s innovative Home & Garden solutions are available in over 2,000 stores throughout 28 countries, found on the shelves of Europe’s largest DIY retail chains and reaching millions of homes and gardens. Beyond traditional retail, Grimsholm strengthens its connection with customers through its own online shop and top marketplaces, making it easier than ever to discover durable, thoughtfully designed products that elevate everyday life indoors and out. From day one, Grimsholm has been driven by the vision of giving homeowners and garden enthusiasts more — more choice, more convenience, and products that truly stand the test of time. This dedication, built on a foundation of quality, innovation, and sustainability, continues to guide Grimsholm’s journey from a local Swedish idea to a trusted European brand that helps simplify and enrich everyday living. Grimsholm’s products are proudly stocked by well-known retailers such as: - Bauhaus - Hagebau - Hagenaumarkt - Hornbach - Jula - Kesko - Leroy Merlin - Mr.Bricolage - Puuilo - V-Baumarkt New stores are added to the Grimsholm Network continuously. |  |